Bhansali logo Bhansali Group logo

Bhansali Cables and Conductors Ltd launches Digital Distribution Frame
at ITU Telecom World 2009

Geneva, Switzerland
05 October 2009

Bhansali Cables and Conductors Ltd announced the launch of its Digital Distribution Frame (DDF) for the international market in Geneva today.

DDF is widely used in the telecommunication sector as a passive device for termination of cables, allowing arbitrary interconnections to be made.

"We though it is ideal to use our participation in ITU Telecom World 2009 to put this product on the world stage", says Mr Deepak Jain, Director, Bhansali Cables and Conductors. The product has been approved by the Telecommunication Engineering Centre of the Government of India and Bharat Sanchar Nigam Ltd, one India's leading full service telecommunications company.

Set up as a pure play cables and wires company in the eighties, Bhansali Cables and Conductors is now adding telecommunications equipment to its product line up. "As a quality-led company, it is very critical for us to get the product offering right. More so when we are entering the international market. That is why we have taken some time to develop our equipment portfolio", adds Mr Jain.

The company has lined up one more product launch at ITU Telecom World 2009 and will roll out other equipment in the next 12-18 months.

About Bhansali Cables and Conductors Pvt Ltd
Part of the seven decades old Bhansali Group, the company manufactures a wide range of cables and wires catering mainly to the telecommunications and power sectors. ISO 9001 and 14001 certified, the company's customers include ABB, Alcatel, Alstom, Ascom, Bharti Airtel, Bose, BSNL, Ericsson, Fujitsu, GTL, Marconi, Motorola, MTNL, Nelco, NHPC, Nokia, NTPC, Reliance, Siemens, Simoco, Tata Honeywell, Tata Steel, Tata Teleservices and Tyco Electronics.
More on the company web site:
For more information, please contact:
Sameer Banerjee
General Manager (Telecom & Special Cables)
Bhansali Cables and Conductors Pvt Ltd

Sandeep Kaul
Ideawize Communication Design